Creative Technology, Ltd. (Nasdaq: CREAF) is a global leader in PC entertainment products. It was founded in Singapore in July 1, 1981, with the vision that multimedia would revolutionize the way people interact with their PCs. Best noted for its award-winning Sound Blaster line of audio cards, the Sound Blaster Live!™, the first audio card that delivers EAX™, is the most powerful Sound Blaster ever produced by Creative. This revolutionary new PCI audio solution provides a completely new way to experience games, music and entertainment on the desktop.

Over time, Creative has built upon the popularity and demand of its PC audio success to include graphics, DVD, computer telephony integration (CTI), communications, and videoconferencing. In doing so, Creative has partnered some of the industry's top technology companies and developers worldwide. Today, Creative expands the power of the personal computer with Personal Digital Entertainment Internet (PDE) solutions, comprising desktop products, Internet applicances and Internet applications and services.

Leveraging in-house technology, partnerships and value-added investments, Creative markets its solutions to consumers and system integrators, with worldwide distribution through traditional marketing channels, OEMs and the Internet. Creative's mission is to expand upon its leadership role in PDE, utilizing innovative technology, broadband and leading-edge designs for technically progressive consumers and entertainment enthusiasts.

Creative was listed on the US Nasdaq stock exchange in the summer of 1992, making Creative the first true-blue Singapore company to list on NASDAQ. In June 1994, Creative Technology gained a listing on the main board of the Stock Exchange of Singapore.

The worldwide corporate headquarters is located in Singapore, right in the heart of the Asia-Pacific region. Since that time, Creative has earned global leadership status for its innovations in interactive audio, graphics, PC-DVD, video and communications technology and as an industry pioneer in the creation of multimedia standards.

Naming its Singapore headquarters "Creative Resource", Creative strives to stimulate and inspire creativity in work and play. For many here, work and play quite often converge into one fun activity and creative ideas continue to generate even whilst engaging in games and musical pursuits. Being a knowledge-based company, Creative places a strong emphasis on research and development, and has shaped Creative Resource into an ideal place for seeking and synthesizing new and greater knowledge.

Creative Resource, located within the International Business Park, houses a futuristic-looking 8-storey office tower, a C-shaped 6-storey production podium, many fully-equipped banquet halls, function rooms, a 220-seat auditorium and a 2000-capacity outdoor amphitheater. In addition, the plethora of facilities ranging from a gymnasium to a multi-purpose studio to meeting rooms promotes wellness of the body, mind and soul of staff and helps harness the Creative spirit.

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Last modified: April 14, 2001